BRISTLES BEAUTY PRIVACY POLICY


Version: November 2019


This Privacy Policy describes how your personal information is collected, used, and shared when you visit and/or make a purchase from bristlesbeauty.com (the “Site”).


PERSONAL INFORMATION WE COLLECT

When you visit the Site, certain information is automatically collected about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, information is collected about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. This automatically-collected information is referred to as “Device Information.”


When we talk about “Personal Information” is mentioned in this Privacy Policy, we also mean Device Information and Order Information.


Subject to applicable legal restrictions, you have the right to access or correct your Personal Information. Reasonable steps will be taken to verify your identity before granting access or making corrections.

In the event that we may need to contact you concerning any event that may involve your Personal Information we may do so by email, telephone, or mail.


We collect Device Information using, but not limited to, the following technologies:


    - “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

    - “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

    - “Web beacons”, “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

    

Additionally when you make a purchase or attempt to make a purchase through the Site, through your input certain information is collected, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number.  We refer to this information as “Order Information.”


If you use the Site through your mobile device, we may collect your geo-location information to assist us in fulfilling your order. We will not share this information with third parties and will only use this information for the sole purpose of fulfilling your order. You may at any time prevent the Site  from using your location by turning this option off at the device level.

 

When you use the Site through your mobile device, we also collect device type and

information such as your UUID or a similar unique identifier, and store this

information. We use this information to provide you with the most up to date

apps and features, or to advertise or promote products or services that

are applicable to you.


HOW DO WE USE YOUR PERSONAL INFORMATION?

Order Information that is collected is generally used to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Your personal information may also be used for other legitimate business purposes, including to detect and prevent fraud, to collect amounts owing to us and to maintain business records. 


Additionally, the Device Information that is collected is used to communicate with you to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns) and, when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.


SHARING YOUR PERSONAL INFORMATION

Your Personal Information may be shared with third parties to help with the use of your Personal Information, as described above.  For example, Shopify is used to power our online store - you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.  Google Analytics is also used to help understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.  You can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout .


Finally, your Personal Information may be shared to comply with applicable laws and regulations, to respond to a subpoena, a search warrant or other lawful request for information we receive, or to otherwise protect our rights.


As described above, your Personal Information will be used to provide you with targeted advertisements or marketing communications that we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page.


You can opt out of targeted advertising in the settings of  each social media account.

  

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s Opt-Out page or the Network Advertising Initiative’s Opt-Out page.



DO NOT TRACK

Because there is no consistent industry understanding of how to respond to “Do Not Track” signals, our Site’s data collection and use practices are not altered when we see a Do Not Track signal from your browser.


YOUR RIGHTS IF YOU ARE A EUROPEAN RESIDENT

If you are a European resident, you have the right to access personal information held about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.


Additionally, if you are a European resident,note that your information is processed in order to fulfill contracts we might have with you (for example, if you place an order through the Site), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.


DATA RETENTION

When you place an order through the Site, your Order Information will be maintained for our records unless and until you ask us to delete this information.


MINORS

The Site is not intended for individuals under the age of minority. Those under the age of minority can only make a purchase on the site with the involvement and consent of a parent or guardian.


CHANGES TO THIS POLICY

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. You should review our privacy policy periodically to keep up-to-date on our most current practices. The effective date of the latest version will be noted at the top of the policy.


CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a comment or complaint, please contact us by e-mail at hello@bristlesbeauty.com or by mail using the details provided below:


Bristles Beauty

PO Box 26033 Churchill

Mississauga, Ontario  L5L 5W7

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